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Service After Showings:
Little or no follow-up after
each showing. Some agents think it's not important to
follow-up after showings. So they don't!
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Service After
Showings:
After each showing of your
home, please call Judy's cell phone and leave the name of
the agent who showed your home and their voicemail or office
number. Judy will personally follow-up to get feedback from
each showing. (Note - Judy will pick up Realtor cards for
non-occupant owners.)
Benefit to you: You are kept up-to-date on the marketing of
your home. You find out why potential buyers are not
purchasing your home and can determine whether there is
anything you can do to make the home even more desirable to
buyers.
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Experience:
Many agents have been in the real estate business only
a few years. Be sure to ask how long the agents you interview
have been in real estate. Experience is crucial to their ability
to advise you. |
Experience:
Judy has over 20 years experience in real estate sales.
Benefit to you: Since your agent serves as your
Trusted Counselor, Skilled Negotiator, and Expert Facilitator.
Experience is so important. It's not just what your agent
does, but what your agent KNOWS from experience that's
crucial to you in your real estate transaction. |
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What Some
Other Agents Offer |
What Judy
Weichold Offers |
Technology:
The agent places your listing on their company web
site, but doesn't have their own site yet. If they do have a
site, it is a generic real estate site like many other agents'
web sites and is probably not regularly updated. You'll see some
pages that do not display correctly because they have not been
checked regularly. Little detailed information is provided
about the agent's listings. Most agents have received little
training in real estate marketing technology. |
Technology:
Judy advertises her listings on a number of sites on the
Internet. This is so your home will be advertised in the
nationwide and international markets as well as locally through
the Multiple Listing Service. A increasingly large number of
buyers are turning to the Internet for their first look at the
real estate market. It is very important to have a presence
there. Judy also has her own custom web site at
www.judyshomes.com.
Please note that Judy regularly updates her site with new
information about her listings. In addition, Judy makes
available virtual tour technology on her listings, one of the
most desired features by internet buyers. Judy keeps
up-to-date on new uses of technology to aid in the marketing of
her listings. Judy is one of the most technology adept agents in
the Bay Area and was featured in a national real estate
magazine.
Benefit to you: Your home gains maximum exposure to local,
regional, national, and international buyers. You will have an
agent very up-to-date on the latest techniques to market your
home using the advantages of technology. |
Pricing Your Home:
In order to get your attention and your listing, some agents
suggest pricing of a home that is very high. This is called
'buying the listing.' They don't usually stand behind the price
for very long, eventually relying on drastic price reductions in
order to get the home sold. |
Pricing Your Home:
In order to get your attention and your listing,
some agents suggest pricing of a home that is very high. This is
called 'buying the listing.' They don't usually stand behind the
price for very long, eventually relying on drastic price
reductions in order to get the home sold.
Benefit to you: Your home is priced properly in the
beginning so you receive the highest price for your home. |
Support Staff:
Most agents are 'lone rangers' working by themselves
and have no help. They have to do everything themselves, almost
an impossible task with the many demands of selling a home
today. Many real estate companies do not have a professional
marketing department for agent use. The agent is responsible to
doing everything. |
Support Staff:
Judy has available to her the many resources of her
team including an assistant and office transaction manager plus other support staff to help with any needs that Judy has in
regards to her listings.
Benefit to you: Because Judy has a support team to assist her,
so every aspect of your transaction is carefully covered. |
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What Some
Other Agents Offer |
What Judy
Weichold Offers |
For Sale Signs:
A sign is placed in the yard with a brochure box that
is often empty. |
For Sale Signs:
Judy's signs feature specialty riders (pool, spa, etc.), a
website rider for virtual tours and a stocked and monitored
brochure box with photo flyers which again refers potential
buyers to the website tour.Benefit to you: Your
home has excellent curbside advertising. Neighbors sometimes
have friends who might be interested in your home and cars
driving past your home will be alerted to its availability and
information that is provided. |
Market Knowledge:
Agents who work primarily in other communities usually will not
be as knowledgeable as the agent who lives in the community and
follows sales there very closely. |
Market Knowledge:
Judy has lived in Walnut Creek for a number of years,
knows the advantages of living here because of her personal
experience and is a Walnut Creek area sales expert.
Benefit to you: You will be hiring an expert on your area
and the community based on personal experience. Buyers often
have questions that can BEST be answered by someone who lives
and works in the community |
Advertising:
The real estate office chooses which houses to be
advertised. The agent has little input. |
Advertising:
Judy usually advertises your home in the Contra Costa Times,
Walnut Creek Review, Homes and Land Magazine plus many websites
including Realtor.com. Note Judy's marketing plan. Judy's
Internet advertising is worldwide!Benefit to you:
Your home receives a very wide exposure so many buyers will be
aware of its availability and increase the likelihood of a
prompt sale. |
Networking:
Some agents don't regularly network with other agents
promoting their listings. They rely on just putting the listing
on the Multiple Listing Service. |
Networking:
Judy has worked for five major Real Estate Companies in Central
Contra Costa County and is well known and respected by her
peers. She also networks within the CRS (Certified Residential
Specialist) organization. She is also a member of the Diablo Valley Marketing
Group.Benefit to you: Your home receives
additional exposure that may prompt a sale or result in multiple
offers. |
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What Some
Other Agents Offer |
What Judy
Weichold Offers |
Aggressive Sales
Attitude:
Some agents put up a sign, put the listing in the
multiple listing service and cross their fingers. They don't
have the attitude that the property needs to be aggressively
promoted. They just wait for the buyers to come. |
Aggressive Sales
Attitude:
Judy takes your home directly to the buyers through her
dedication to proactive sales and extensive networking and
marketing. |
Aggressive Marketing
Plan:
The agent usually attempts a marketing program, but it
is usually short-lived and from the hip. Be sure to ask to see
any competing agent's written marketing plan. |
Aggressive Marketing Plan:
Judy has planned a detailed, aggressive marketing plan
for your home. Sales do not happen because of the 'idea of the
week.' It takes detailed planning that is aggressively executed
by a professional team.
As outlined in
the marketing plan that Judy has prepared, your home will be
marketed extensively through (1) agent networking (2) extensive
Internet exposure (3) e-mail marketing to agents within Judy's
extensive sphere of influence (4) direct mail, (5) local news media, both
newspapers and magazines, (6) periodic open houses and (7) tours
on disks for buyers and agents.
Benefit to you: Your listing
receives aggressive sales attention from a team of professionals
with one goal in mind—the sale of your home at the highest price
possible to a pre-approved, very qualified, excellent buyer. |
Negotiation Skills:
Some agents are weak negotiators. Their experience may
be limited and they just want to get the transaction finished so
they can move on to other business |
Negotiation Skills:
There's usually nothing in a real estate contract that
Judy hasn't seen or negotiated at some point in her career. She has the ability to solve
problems and put together a contract for you that holds up
through closing. She KNOWS from experience how to best negotiate
your sale. As your real estate advisor, Judy offers you
suggestions on sale negotiations and you make the decision as to
what you would like to do.
Benefit to you: Your negotiations are led by a
very experienced, knowledgeable agent who knows how to solve
problems that can often sidetrack a sale. She has your best
interests at heart and will do everything possible to attain
your goals. |
Training/Education:
Most agents take the minimum Department of Real Estate courses
to retain their agent's license. Many seldom, if ever, attend
local and national conferences. Many do not have a college
degree. |
Training/Education:
Judy holds a Real Estate Broker's license, much more
difficult to obtain than an agent's license. She's also a CRS,
Certified Residential Specialist (less than 5% of all Realtors
nationally). She regularly attends national and local real
estate conferences to obtain more training. Judy
holds a Bachelor of Arts college degree.
Benefit to you: Your
agent will be a highly trained, well-educated professional and
be well informed about current real estate marketing techniques
and other issues |
